Tilly DaviesThis blog explores how to harness key emotional triggers—like happiness, fear, nostalgia, and belonging—to ethically increase audience engagement and foster deeper brand connections.
Tilly DaviesLinkedIn is the place professional business executives network by sharing valuable industry information and knowledge. This is where your ideal client spends their time making it easy for you to find them, to engage and build relationships with them – way before the actual sales presentation takes place
Tilly DaviesKnowledge is power… Do you even know how to use LinkedIn as a marketing tool? And therein lies the problem… It is a known fact that LinkedIn generates 227% more leads than Facebook or Twitter. But how?
Tilly DaviesIt offers companies a way to interact with their customers, build relationships, and increase brand awareness. Engagement, however, is the measure of how actively users are engaging with your content, either by liking or commenting on it or sharing it with their followers. It's a valuable metric that can be used to measure the success of your social media efforts and serve as a compass for the direction of your marketing strategies.
Tilly DaviesThink of LinkedIn as a giant networking event. If you're hidden in the corner, no one’s going to notice you, let alone talk to you. But if you're out there, mingling and sharing interesting stuff, people will naturally gravitate towards you. That’s exactly how it works online.
Tilly DaviesLinkedIn has come a long way since its early days. As someone who has been on the platform since 2004, I’ve witnessed its transformation from a simple networking site to a powerful tool for brand awareness and lead generation. However, with this evolution, certain trends have emerged that have, at times, detracted from the platform's potential.
