Tilly DaviesFor years, businesses have debated the interplay between marketing and sales. Who holds the real power in driving revenue? While sales teams often take credit for closing deals, the truth is that most customers make their decision to buy long before they speak to a salesperson. The modern consumer journey has evolved, and marketing has become the decisive force in shaping purchase decisions.
Tilly DaviesLinkedIn is the place professional business executives network by sharing valuable industry information and knowledge. This is where your ideal client spends their time making it easy for you to find them, to engage and build relationships with them – way before the actual sales presentation takes place
Tilly DaviesIn the beginning when I started using LinkedIn back in 2004, I thought of LinkedIn as just another social media platform. But over the next couple of years, I battled to find any winning social selling formula for LinkedIn, to justify my time and effort investment.
Tilly DaviesI entered the marketing world as a third career change or maybe even a fourth. Qualified as a journalist, the IT world somehow seemed more attractive yet a steep learning curve. Armed with no formal education I was challenged with ‘on the job’ training.
Tilly DaviesThe value of using LinkedIn hashtags is completely misunderstood. Even though that might sound like a completely generalized statement, I have found many LinkedIn users confused as to the real value of using hashtags. Let’s do a deep dive into LinkedIn hashtags and how we can benefit from using it effectively.
Tilly DaviesIt can be de-moralizing to spend hours on LinkedIn and get no results. We all know that sinking feeling.
