Tilly DaviesLinkedIn is a Social Media platform. Right? Not really! The Business Insider defines LinkedIn as: “A social network that focuses on professional networking and career development” That is more like it!
Tilly DaviesIn the beginning when I started using LinkedIn back in 2004, I thought of LinkedIn as just another social media platform. But over the next couple of years, I battled to find any winning social selling formula for LinkedIn, to justify my time and effort investment.
Tilly DaviesI entered the marketing world as a third career change or maybe even a fourth. Qualified as a journalist, the IT world somehow seemed more attractive yet a steep learning curve. Armed with no formal education I was challenged with ‘on the job’ training.
Tilly DaviesThe one sure way to fail in your LinkedIn Marketing efforts is to not have a strategy. Unlike most social media networks like Facebook or Twitter, having a clear well-defined mapped out plan of action, is the only way to guarantee a return on your time investment, in LinkedIn.
Tilly DaviesThe LinkedIn profile is about leadership, positioning you as an authority in your niche and becoming a thought leader. While the LinkedIn page is positioning your business as a brand leader.
Tilly DaviesIt can be de-moralizing to spend hours on LinkedIn and get no results. We all know that sinking feeling.
