Legal Marketing for Law Firms

+27 83 383 7832

The Latest Legal Marketing Insights

Stay Informed with the Latest Strategies Insights & Trends to Grow Your Law Firm

How to Use Emotional Triggers to Improve Engagement

How to Use Emotional Triggers to Improve Engagement

How to Use Emotional Triggers to Improve EngagementTilly Davies
Published on: 31/01/2025

This blog explores how to harness key emotional triggers—like happiness, fear, nostalgia, and belonging—to ethically increase audience engagement and foster deeper brand connections.

Marketing
Creating a Customer Journey Map That Drives Conversions

Creating a Customer Journey Map That Drives Conversions

Creating a Customer Journey Map That Drives ConversionsTilly Davies
Published on: 30/01/2025

A concise, data-driven guide to creating and optimizing customer journey maps that increase conversions, deepen loyalty, and drive measurable business growth.

Marketing
Identifying and Solving Your Customers’ Pain Points

Identifying and Solving Your Customers’ Pain Points

Identifying and Solving Your Customers’ Pain PointsTilly Davies
Published on: 29/01/2025

A comprehensive guide that reveals how to pinpoint and address customer pain points, offering actionable insights for fostering deeper connections and long-term brand loyalty.

Marketing
A Deep Dive into the Psychology of Consumer Behavior

A Deep Dive into the Psychology of Consumer Behavior

A Deep Dive into the Psychology of Consumer BehaviorTilly Davies
Published on: 28/01/2025

These visuals capture how hidden psychological triggers—like social proof, scarcity, and emotional cues—profoundly shape the moment we decide to buy.

Marketing
Defining Your Ideal Customer Avatar for Better Results: A Comprehensive Guide

Defining Your Ideal Customer Avatar for Better Results: A Comprehensive Guide

Defining Your Ideal Customer Avatar for Better Results: A Comprehensive GuideTilly Davies
Published on: 27/01/2025

A step-by-step journey in painting a vivid, data-driven portrait of your perfect customer—so every decision, from product design to marketing, precisely resonates with the very people who need you most.

Marketing
Case Study: How AI Boosted Business Growth – The Amazon Example

Case Study: How AI Boosted Business Growth – The Amazon Example

Case Study: How AI Boosted Business Growth – The Amazon ExampleTilly Davies
Published on: 24/01/2025

Discover how Amazon used AI to boost growth through personalization, automation, and innovation. Learn lessons to apply in your business today!

Marketing